反応率が驚愕の28％！保険会社からのDMとは？

2008/4/6 日曜日 – 10:32:44

反応率が驚愕の28％！保険会社からのDMとは？
AIG Memsaという保険会社のDMです。

コピーは
“we insure artifacts fee.”
「私たちが品物の代金を保障します」

DMの行き先というのはほとんどの場合ゴミ箱です。

DM制作者は何とかこのゴミ箱行きを回避し問い合わせてくれるよう日々頭を悩ませているわけですが、このAIG MemsaのDMはその反応率がなんと驚愕の28％だったそうです。

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