Ford(フォード):Ford Ranger(フォード・レンジャー): Rough road(でこぼこ道)
前回のエントリー「PIONEER: Pioneer Suspensions: Pothole(くぼみ)」と同じコンセプト(?)の広告です。
下のコピーは
“The projects purpose was to allow drivers to experience the Ford pickup’s attribute of softness on hostile surfaces. In order to achieve this, several floor graphics were imprinted with cracks, snow and/or mud in various city streets. Next to them, a road signal that read “This is how it feels, Ford Ranger” was placed. Drivers drove through a difficult road without feeling it; situation that led them to experience the unique softness of riding in a Ford pickup. The floor graphics were placed in lateral streets and parking areas with speed limits that didn’t exceed 10 kilometers per hour, with the objective of looking out for the driver’s safety.”
つまり、フォード・レンジャーの安定感を体験させる目的で、地面にいかにも振動がきそうなグラフィックスシートしき、ドライバーは注意して通るが、それはただのシートなので振動なんて感じなく、「アレ？」と思ったときにふと目を上げると、「フォード・レンジャーはこんな感じです」みたいな看板が見えてくるという感じです。
広告代理店:JWT Santiago(チリ)
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管理人（赤星琢哉）
323 Responses to “Ford(フォード):Ford Ranger(フォード・レンジャー): Rough road(でこぼこ道)”
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